Tenez compte de la zone géographique et du contexte quand vous fixez votre prix

En tant qu'hôte, il vous appartient toujours de définir votre stratégie de tarification. Vous décidez du prix que vous fixez, de la manière de le faire et des ajustements que vous y apportez au fil du temps.

La demande locale est l'un des facteurs les plus importants. Si votre logement est plus cher que des logements similaires à proximité, il y a de fortes chances que vous passiez à côté de réservations. Avec un prix compétitif, vous êtes plus susceptible d'attirer des voyageurs, et en retour d'augmenter vos revenus sur Airbnb.

Connaître quels logements similaires sont réservés dans votre région peut vous aider à orienter votre stratégie de tarification.

Pour comparer les prix, sélectionnez n'importe quelle date libre dans votre calendrier ou choisissez une période allant jusqu'à six nuits. Appuyez ou cliquez sur votre prix par nuit, puis sur le bouton en dessous affichant l'icône de carte et vous invitant à comparer votre prix.

Une carte avec les prix moyens des logements similaires que les voyageurs ont réservés à proximité s'ouvrira. Vous pouvez également vérifier les prix de logements similaires encore disponibles.

Les prix indiqués sur la carte reflètent le prix moyen de chaque logement réservé ou non réservé pour les dates sélectionnées. L'emplacement, la taille, les caractéristiques, les équipements, les évaluations, les commentaires et les autres annonces que les voyageurs consultent en même temps que la vôtre sont autant de facteurs qui permettent de déterminer quels logements sont similaires.

“Knowing what’s happening in my area gives me so much more confidence in my price,” says Felicity, a Host Advisory Board member and Superhost in New South Wales, Australia. “I’ll know if I have the best price, so I should hold my ground, or if I’m being a bit greedy and need to drop my price.”

You can also respond to local demand by tracking:

• Special events. Conferences, festivals, and other big events can create major demand. Join social media groups, follow your local tourism bureau, or register with event ticketing sites to help you plan ahead.
• Seasonal shifts. In places that draw crowds at certain times of year, hosting during your area’s peak season can help you earn more, while lowering your price during low season can attract more guests.

Pricing your place competitively may also help your listing rank higher in Airbnb search. The results take into account the value and quality of a listing compared to similar ones nearby.

Your hosting costs can help you think about your price as well. Daniel, an Airbnb Superhost and Host Advisory Board member in Tenerife in the Canary Islands, says he tracks what he calls the “internal” factor of his hosting expenses along with the “external” factor of demand.

Daniel says he balances his expenses with what guests are willing to pay to help him set a reasonable expectation for what he can charge and earn.

Examples of hosting expenses can include mortgage or rent, maintenance, taxes, and cleaning fees. Some costs may not be obvious to guests, and can help explain your price. You can highlight any added value you offer in your listing description, like luxury bath products or streaming services.

When Pamellah, an entrepreneur and former Host Advisory Board member in Malindi, Kenya, first started hosting, she says she focused too much on her own costs. She set her price “so high, based on how much I’d put into it,” and didn’t get any bookings.

“Two hours after reducing my price, I never stopped hosting,” Pamellah says. Though her experience may not be typical, she was able to increase her price quickly. Thanks to steady bookings and positive guest reviews, she became a Superhost less than three months later.

Track your expenses and earnings throughout your hosting journey. “I set up a separate bank account to track my expenses, so when it’s tax time, I’m not in bad shape,” says Reed, a teacher, entrepreneur, and former Host Advisory Board member in Philadelphia.

Local lawyers or tax professionals can provide advice about taxes and laws that apply to Hosts in your area. Please note that Airbnb does not give professional guidance. “If you need to get a tax advisor, or you need to do a little research on how to make sense of the numbers, do that,” Reed says.

If you’re a new Host searching for one-to-one support with pricing, we’ll match you with a Superhost Ambassador who can help.

Information contained in this article may have changed since publication.